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Podcast: Above Board
Episode: Every single marketing effort Fathom has used thus far
Description: From content marketing, to paid ads, to social media, Jack and Paul dive into every single type of marketing theyâve done to promote Fathom. They talk about the effectiveness of each, as well as the difference between âmarketing as brand awarenessâ vs âmarketing as driving conversionsâ. Paul also drops a #thoughtleader bombshell, âMarketing is talking when you have something to say, not just when you have something to sellâ.