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Podcast: Content Marketing, Engineered Podcast | TREW Marketing
Episode: Engineer Transformed To Marketer With Chad Pasho
Description: "I'm just a technical guy adapting to the new reality of content marketing." Chad Pasho, Business Development Director for Mechanical Solutions, has always had one foot in engineering and one foot in business. It was logical then that he joined a vibration testing and monitoring company to help grow revenue and delight customers. In this role, Chad quickly grasped the importance of telling their story in a way that appealed to buyers. Persona exercises helped get this started, but ultimately deeper understanding over time and empathy provided a different frame of reference and led to mo...