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Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: Preparing for tiktokified journeys and the search generative experience with Izabela Misiorny, Siteimprove
Description: Is your marketing team ready for the future? As the lines between physical and digital blur, and buyer journeys become more non-linear than ever, those who fail to adapt may find themselves left behind.I am here at Opticon 2024 in San Antonio Texas and getting the opportunity to see a lot of inspiring ideas from some of the world’s leading brands and hearing all about Optimizely’s platform and how it enables 1:1 personalization, streamlined content operations, and incorporates the latest generative AI features.Today we’re diving into the future of marketing with Izabela Misior...