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Podcast: Startup To Scale
Episode: 197. Amazon Brand Tailored Promotions and Additional Coupon Targeting
Description: Discover the latest Amazon marketing tools and strategies designed to help your brand thrive this holiday season. In this episode, we explore Amazon Brand Tailored Promotions, a powerful feature that enables you to connect with targeted audiences, including:New Customer Acquisition: Convert customers interested in your brand.Customer Retention: Boost loyalty by engaging existing customers.Re-engagement: Win back lost or churned customers.Cross-sell Opportunities: Promote complementary products to current buyers.Plus, learn about Additional Coupon Targeting options to engage:At-risk customers.Brand cart abandoners (7-day and 90-day).Joining me is Luke Tierney from <...