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Podcast: Lawyer Business Advantage
Episode: Why Lawyers Should Write Books with Melanie Herschorn
Description:
In this episode, Alay and Melanie discuss:Â
The power of having a published book.
What goes into a reputation-building book.
Integrating book marketing into your law firm marketing.Â
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Key Takeaways:Â
You can put the amazing cases you’ve won in a book. A book is tangible, and winning a case is an event.Â
What you do every day can be fascinating to someone who isn’t in the field.
You aren’t starting from scratch. As an attorney, you’ve done a lot of writing. Repurpose that content for the book.Â
Utilizing your book for...