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Podcast: Fully Booked: The Hidden Gems Author Podcast
Episode: Fully Booked EP150: The Power of Mentorship: Transforming Book Sales with Ads
Description: Over the past few months, Craig and Roland have been mentoring author Michelle Hazen to improve the sales of one of her rockstar romance series of novels. Despite not releasing any new books in the series, Michelle achieved a tenfold increase in sales by the end of the mentorship. Through the mentorship, she made data-driven changes to her advertising strategy and Amazon product pages to help reach new readers—such as optimizing her covers, writing new blurbs, and adding A+ content. Through her journey she also gained a greater mastery over the intricacies of Facebook advertising and how to ma...