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Podcast: WARDROBE CRISIS with Clare Press
Episode: Michael Kobori, Give Earth A Chance - Levi's VP of Sustainability
Description: Blue jeans were invented by Jacob Davis and Levis Strauss in the 1870s. They were worn by gold miners and cowboys, then James Dean, Marlon Brando, American teenagers and rock stars. If you want to talk about the history of cool, Levi's was there. From Debbie Harry and The Ramones to Jim Morrison - they all wore Levi's. And did you also know that Levi's introduced women's jeans in 1934, when skirts were the norm? The company has also been active raising money and awareness in the fight against AIDs since the '80s. So there's a lot to love...