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Podcast: Future Commerce
Episode: Kate Fannin: “We Should Measure ROE — Return on Experience”
Description: Retail and customer experience expert Kate Fannin brings brands down to earth for a living, driven by her consulting mantra, “People buy things; they pay for experiences.” Drawing from her career journey across iconic brands like Gap, Nordstrom, and Estée Lauder, Kate offers insightful strategies for curating meaningful customer connections that make even online shopping feel like window shopping in your favorite small town.“The Invitation to Come and Stay Awhile”Key takeaways:Human connection never went out of style, even as digital capabilities flourish.If a brand’s technology isn’t solving a pain point...