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Podcast: Marketing Vanguard
Episode: Ronalee Zarati-Bayani, CMO of LA Rams - Bringing the Stadium to the Fans
Description: “Football is a team sport” on and off the field and there is no better team player than Ronalee Zarate-Bayani, CMO of the LA Rams. I sat down with Ronalee to hear more about the years-long journey of opening the “$5 billion” LA Rams Stadium only to be pivoted by Covid-19, what it means to inspire Angelenos to shine bright from a long-term perspective, and how her mentors and immigrant parents gave her the courage to embrace opportunity.Before chatting with Ronalee, I was able to take a sneak peak at what is now deemed “the largest stadium in the world” measuring 3...