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Podcast: New Books in Economic and Business History
Episode: Ryan Moran, "Selling the Future: Community, Hope, and Crisis in the Early History of Japanese Life Insurance" (Cornell UP, 2024)
Description: Ryan Moran’s Selling the Future: Community, Hope, and Crisis in the Early History of Japanese Life Insurance (Cornell UP, 2023) is a history of the life insurance industry in Japan from its origins in the early 1880s to Japan’s surrender in 1945. Moran shows how both private and public insurers exploited a mix of “certainty, fear, and optimism” to promise a secure utopia on the back of anxiety. Along the way, the industry mobilized surveys and other statistical data to create a new aggregate and quantifiable subject. This was tied up with the ways in which life insurance helped shape new...