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Podcast: Rocketship.fm
Episode: The Perfect Product Sales Pitch with April Dunford: A Primer for Product People
Description: In this episode of Rocketship.FM, world-renowned positioning and marketing expert April Dunford joins us to share her insights on crafting sales pitches that close deals and win markets. Drawing from her book Sales Pitch, April dives into the art of creating a compelling narrative that helps your customers confidently choose your product over competitors—and the dreaded "do nothing."In this recording of her keynote talk from INDUSTRY: The Product Conference in 2023, April breaks down her proven step-by-step framework for building a pitch that communicates your differentiated value, positions your product as the clear solution, and gu...