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Podcast: Uncensored CMO
Episode: Can't Sell, Won't Sell; Why adland has stopped selling and started saving the world - Steve Harrison
Description: Pick up a copy of Steve's bookย "Can't Sell, Wont Sell"ย here.Steve was European Creative Director (OgilvyOne) and Global Creative Director (Wunderman) either side of starting his own agency, HTW, where, in the seven years the agency operated, he won more Cannes Lions (18) in his discipline than any creative director in the world. His work has subsequently featured in the D&AD Copy Book. He has also authored Changing the world is the only fit work for a grown man; How to write better copy; and How to do better creative work - the latter becoming th...