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Podcast: TRANSFIN. LongShorts with Nikhil Arora and Sharath Toopran
Episode: Demise of Movie Theaters Amidst the Rise of Netflix, Amazon Prime Video, and Hotstar with Professor Madhu Viswanathan from ISB
Description: We catch up with Professor Madhu Viswanathan, Assistant Professor of Marketing from ISB Hyderabad to discuss his journey - starting as an engineer to a gig as a CAT/GMAT instructor to working in software to becoming a B-School Prof! On the way we touch upon the ever changing shades of News and Entertainment content through the lens of product, brand building, business models, and pricing.Â
Madhu was previously an Assistant Professor at the University of Arizona, and has a Phd from the University of Minnesota. He has done a fair bit of work on B2B relationships and s...