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Podcast: TRANSFIN. LongShorts with Nikhil Arora and Sharath Toopran
Episode: LongShorts: The Great Digital Tamasha
Description: Ankit Agarwal is the spokesman for Digital. His journey, which started from setting up a personal finance blog (Getting Money Wise https://gettingmoneywise.com/) to heading Digital Media & Performance Marketing at Uber India is fascinating.Â
Sitting on the crux of content, product, and marketing, Ankit reminisces on how the internet has permanently changed the way we consume and perceive brands.
We go deep into content monetization and changed customer narratives, discuss the overlaps between Fortnite and Star Wars, and wonder why it makes sense for pure play Indian digital brands to opt for offline advertising.
A...