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Podcast: Unprofessional Entrepreneur by Felly Day - Marketing Tips for Small Business Owners
Episode: Niche the Service, NOT your Audience - Day 1 of 12 Days of Bizmas
Description: Welcome to Day 1 of the 12 Days of Bizmas! Today, we’re diving into a lesson that’ll change your thinking about niching in your business.
Spoiler: It’s NOT about boxing yourself into a tiny corner of the market—it’s about focusing on the phase your audience is in.
Why niching your service matters more than narrowing your audience:
How to identify the phase your audience is in; Think transformation, not demographics.
Avoiding the ‘overly specific’ trap:
The freedom of phase-based targeting:
That’s it for Day 1! Stay tuned for Day 2 of Bizmas tomorrow, where we’ll unpa...