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Podcast: Leaders Worth Knowing Podcast
Episode: At home with Leaders: Jon Dutton & Terri Lynam
Description: Selling 750,000 tickets in a pandemic | Scenario planning and building consumer confidence | Athlete advocacy and sport as a platform for driving social change.
Episode 94 of the Leaders Sport Business Podcast features a conversation with Rugby League World Cup 2021 CEO and Customer Director Jon Dutton and Terri Lynam (begins at 18:34). With just over a year to go before the tournament - still scheduled to take place to full capacity crowds in venues across England - Dutton and Lynam look ahead to the 21st September opening of the ticket pre-sale window, and explain their strategy for shifting 750,000 tickets during a...