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Podcast: Leaders Worth Knowing Podcast
Episode: At home with Leaders: Harish Sarma
Description: TikTok's move into sports | The balance between commercialisation and maintaining authenticity | Benny the Bull and the Chicago Bulls' TikTok success story.
Episode 92 of the Leaders Sport Business Podcast features a conversation with Harish Sarma (discussion starts at 8:47), Global Strategic Partnerships and Corporate Development at ByteDance, the Chinese parent company, for now at least, of social platform TikTok.
TikTok is one of the fastest growing platforms in the world, with user numbers soaring over the course of the pandemic. As of June this year, TikTok's Monthly Active Users (MAUs) were estimated at 800 million.
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