Want to create an interactive transcript for this episode?
Podcast: Leaders Worth Knowing Podcast
Episode: Bosomworth vs Biver
Description: The sports industry faultlines exposed by COVID-19 | Brand purpose in times of crisis | Jean-Claude Biver on passion, emotion, and status.
Episode 73 of the Leaders Sport Business Podcast sees James Emmett and David Cushnan talk to Kate Bosomworth about the COVID-19 crisis and its ramifications on sport before introducing a recording of Kate's session with Hublot Chairman Jean-Claude Biver from the Leaders Sport Business Summit in October (session starts at 26:42).
Kate, a former Sport England board member, sports marketing agency CEO, and CMO of M&C Saatchi, helmed a typically energetic discussion with Biver...