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Podcast: Leaders Worth Knowing Podcast
Episode: David Hopkinson
Description: From Maple Leaf Sports & Entertainment to Real Madrid | The challenges of change management | Staffing out, staffing up, and building agency capability | The scope of 6-star experiences and a rethink on ticket prices
Episode 55 of the Leaders Sport Business Podcast features a conversation with Real Madrid Global Head of Partnerships David Hopkinson (starts at 9:40). The Canadian joined the Spanish footballing giants from Maple Leaf Sports & Entertainment in the summer of 2018, having spent almost 25 years at his hometown sports organisation, latterly as Chief Commercial Officer.
Appointed to lead the Real Madrid commercial team into a new era...