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Podcast: Leaders Worth Knowing Podcast
Episode: Ep 37: Digital dreams and monetisation streams
Description: Leaders Week New York kicked off this year with the SAP Sports Forum at the software giant's Hudson Yards HQ.
On the agenda: the technological revolution in sport and how various platforms and applications are shifting the paradigm in both sports business and sports performance.
On the podcast, a roll-call of insight from a catalogue of sports industry innovators, including:
- Alicia Tillman, CMO, SAP - on her plans to use sport to catapult SAP into the top ten most valuable brands in the world;
- Benno Ruwe, Head of Partnerships...