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Podcast: Conquer Local Podcast
Episode: 341: Forcing Function for Digital Transformation, with Marty Fisher
Description: If you are ready or not, the pandemic is a Forcing Function for Digital Transformation that local businesses need to adopt.Marty Fisher, President of Sherpa Marketing, is our guest this week; Marty started Sherpa Marketing in 1996. Since the global pandemic hit local businesses hard he started an initiative called Adopt a Business. He has a passion for local businesses, and when he saw the effects the pandemic would on the economy he knew Sherpa Marketing needed to step in. George and Marty discuss how the pandemic has been a forcing function for a d...