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Podcast: Conquer Local Podcast
Episode: 327: Product-Led Growth, with Anna Tavares
Description: In its simplest form, Product-Led Growth leans on product experience in order to grow a customer base.
In the traditional acquisition model, marketers focus on attracting potential customers through inbound tactics like paid ads. Once a prospect shows interest and are vetted as a qualified lead, they become a market qualified lead and are sent to the salespeople. Product-Led Growth (PLG) is a strategy that puts the product right before the customer to lead the customer experience! Anna Tavares, Director of Strategy at Vendasta, explains how PLG is defined, and the reason you should be implementing into your business strategy. The...