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Podcast: Conquer Local Podcast
Episode: 302: Building a Winning Sales Playbook, with Matt Sunshine
Description: Building a winning sales playbook is no easy endeavour, but we have you covered. This week's guest is an expert at building them.
Matt Sunshine is a Managing Partner at the Center for Sales Strategy, a sales performance consulting company that helps sales organizations attract, retain, and develop the highest performing sales people. Matt's extensive background in the broadcaster space brings a fresh feel to the Conquer Local Podcast. Matt walks us through how to build a winning sales playbook with a three step process, he shares his tried and tested three key elements for hiring a sales team, and...