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Podcast: Conquer Local Podcast
Episode: 255: George's Top Tips - Talk Tracks
Description: Is your presentation different every time? Why? If you have something that's working, why would you change it every time?
Our extraordinary host, George Leith, walks us through the importance of having a talk track. They can also be called a value propositions. In this episode we're going to discuss writing talk tracks and building compelling value propositions. Talk tracks get a bad rap of being a way to keep a salesperson in a box. A talk track isn't an "insert name here" and run through a presentation like a robot. The purpose of a talk track is to identify pr...