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Podcast: Conquer Local Podcast
Episode: 238: The Curse of Commoditization, with Katie Martell
Description: Commoditization is such a beautiful word that means nothing, but it is so important to understand.
Katie Martell, CMO and co-founder of Cintel, will be speaking at the Conquer Local Conference in 2019, June 10-12 in San Diego! She can walk the walk AND talk the talk. Katie gives us a teaser on what she will be sharing with our Conquer Local audience, commoditization. She explains that it doesn't matter what you sell, you are likely selling into a commoditized market. It's an issue that all companies are facing every single day.
Katie Martell is an independent voice in the marketing com...