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Podcast: Conquer Local Podcast
Episode: Market Qualified Leads in South Africa, with Lyndon Munetsi
Description: No matter the market there is a common denominator, market qualified leads.
Conquer Local travels to South Africa this week! We pick the brain of Lyndon Munetsi, Chief Revenue Officer for Trudon, the publishers of the Yellow Pages in South Africa. Lyndon takes us through the journey and the pain points he experienced coming into an organization that has been operating the same way for the last 30 years, the struggles from organization structure, and developing new ways of operating in digital. There is a unique nature to the South African market, there is the ultimate rich to dirt poor people...