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Podcast: Conquer Local Podcast
Episode: 217: The Evolution of Search Engine Marketing, with Sandy Lohr | The New Marketing Stack
Description: 75% of global SMBs will be run by millennials by 2025.
People don't shop like they used to, and local businesses don't look like they used to. Yet, these increasingly young and savvy local business owners still need your help if they want to stay top of mind with their audiences and stand a chance against the Walmarts and Amazons of the world.
The first piece of the modern customer journey is awareness, and this is where local businesses must leverage digital marketing tactics to convey their value propositions to prospects. To speak to this element of the modern customer journey, we w...