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Podcast: The Business Ownership Podcast
Episode: Branding for Bilingual Markets - Roy Pari
Description: Does your brand rely on price cuts instead of building lasting loyalty? Are your ads speaking the language of your audience?In this episode of The Business Ownership Podcast I interviewed Roy Pari. Roy is a bilingual, bicultural advertising creative with twenty years of experience working in both the General and U.S. Hispanic markets. While his background is in art direction and design, Roy’s also a copywriter, whose written adverts in English and Spanish for tv, radio, print, digital and social media campaigns. Having lived in the U.S. and Latin America, Roy grew up...