Want to create an interactive transcript for this episode?
Podcast: EARN THE RIGHT with Trevor Young
Episode: 163: Commercialising your personal brand: sideline businesses, sub-branded ventures and product ecosystems | With Dr Jen Frahm & Kate Ware
Description: A week ago, Dr Jen Frahm, a Melbourne-based global expert in change and organisational transformation, posted the following tweet:
@jenfrahm - Twitterz - thoughts on who has done a good job of being associated w multiple brands? eg portfolio of biz? I have Dr Jen Frahm, Agile Change Leadership Institute, Busting Silos & about to add another - curious who manages the brand side well? Does visual coherence matter?
Jen's tweet resonated with Trevor Young, the host and publisher of Reputation Revolution.
As someone who writes about, and...