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Podcast: EARN THE RIGHT with Trevor Young
Episode: 139: Commercialising your personal brand with Mary Henderson
Description: Mary Henderson is a personal branding specialist based in Melbourne, Australia.
She helps coaches, consultants, business owners and corporate executives define their personal brand and convert their expertise into a business solution that solves a complex problem.
In this wide-ranging chat with Trevor Young, Mary
Building a personal brand that can be commercialisedContent is not IP; it needs to be turned into a methodologyThe importance of mastering one craft to position ourselves as an authority in that particular spaceWhy you need to understand your 'end-goal'Having an agile mindset is "absolutely critical"Content i...