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Podcast: EARN THE RIGHT with Trevor Young
Episode: 129 Looking at content marketing through a PR lens with Trevor Young
Description: Reputation Revolution host Trevor Young swaps seats with Brendan Keogh to chat all things content marketing from a PR perspective.
Professional experts have everything they need today to become their own media channel and build and communicate directly with an audience of fans and supporters of their work.
Trevor talks about the importance of building out the VITAL pillars of your brand.
VITAL stands for:
VISIBILITY - raising awareness of your brand, cause or issue by establishing and maintaining an active, respectful and...