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Podcast: EARN THE RIGHT with Trevor Young
Episode: 104 How to capture people's attention with author and humourist, Jordana Borensztajn
Description: Jordana Borensztajn is a keynote speaker, social media trainer, creative content consultant, humourist and author of the new book, Capture My Attention: How to Stand Out Online with Creative Content.
In this episode, Jordana chats about the importance of using creativity to differentiate your personal brand in the marketplace, and why taking a creative risk is critical if you want to cut through the noise and capture people's attention with your story and your message.
Jordana outlines her cornerstones of creativity - imagination, passion, persistence and courage - and provides a number of examples of top...