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Podcast: EARN THE RIGHT with Trevor Young
Episode: 050 How Joe Pulizzi built a dominant global thought leadership positioning using content marketing
Description: What does it take to become known as the thought leader in a particular niche or business category, globally, and do it in under eight years?
How can you build a global platform for your personal brand and leverage that into a flourishing business that employs 28Â staff and continues to grow year-on-year?
Well, Joe Pulizzi has done just that. Joe is the perfect modern-day example of how to build a trusted personal brand on a global basis. As the founder of Content Marketing Institute, he has probably done more than anyone else on the planet to...