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Podcast: EARN THE RIGHT with Trevor Young
Episode: 019 Building a 'sideline' thought leadership positioning with Tristan White
Description: Tristan White is well known in physiotherapy circles as an entrepreneur who has cornered a growing niche. His business - The Physio Co. - specialises in working with the elderly in aged care facilities.
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However, Tristan has a growing sideline business as a result of a thought leadership positioning he's built over recent years: Workplace culture.
In this interview with Trevor Young, Tristan discusses the importance of authenticity, blogging and social media (in particular LinkedIn) in building one's reputation as a thought leader.