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Podcast: OneHaas
Episode: Jen DeAngelis, EWMBA ‘20 - Digital Marketing Expert, Social Media Influencer, Discussing User Content and Privacy, and Entrepreneurship
Description: Episode #13: Jen DeAngelis of the EWMBA ’20 class talks with us about her amazing career as a digital marketing expert in the early days of social media and influencer marketing. We discuss how marketing firms and businesses can track online and offline transactions related to social media marketing. We explore how social media influencers and micro-influencers are discovered and the impact of this advertising platform. We also get an in-depth view of how social media user data is accessed and used by marketers in the light of recent events with Facebook and Cambridge Analytica. Jen then shares insights on Facebook "Sha...