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Podcast: Road 2 Retail
Episode: Episode # 72. A very informative visit with The Connell Group's Patty Klingbiel.
Description: On today's show we spend time with Patty Klingbiel - The President at the market
research firm - The Connell Group. Patty and the team at The Connell
Group have been helping consumer packaged goods (CPG) brands of all sizes, and
at all stages of their lifecycle, plot a growth path forward successfully for
many years. On today's show some of the topics we cover in depth
include:Â Â
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1)
The need for absolute clarity in who your target audience is- not who you
think they are (or hope they are!)- but knowing who they are.
...