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Podcast: The Content Cocktail Hour
Episode: How to Align Sales and Marketing Using Territory Design with Kevin Davis, BoogieBoard
Description: “The thing with territory planning is that people think of it as boring and terrible, I wanted the whole thing to have good energy, like a Corona commercial,” says Kevin Davis, Co-Founder and CEO of BoogieBoardIn this episode of The Content Cocktail Hour, Kevin Davis, Co-Founder and CEO of Boogie Board, shares his journey from sales leader to startup founder and how his company is reimagining territory planning. Kevin explores the evolving challenges of territory design in a hybrid world, the intersection of account-based marketing and sales strategies, and the importance of aligning inte...