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Podcast: Innovation in Compliance with Tom Fox
Episode: The Economic Value of Convenience with Greg Dickinson
Description: CEO of Omedym, Greg Dickinson joins Tom Fox in this week’s show to discuss his book, The Convenience Economy: B2B: Adapt Now or Pay the Price. They discuss an interesting equation about the value of convenience, and why giving convenience equals gaining control.The Cost of InconvenienceTom asks Greg to explain his equation, Friction = Frustration = Cost. Greg responds that if your process impedes your customer’s buyer journey, then that friction will cause them to feel frustration, which will ultimately cost you. He gives examples of B2B processes that...