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Podcast: Innovation in Compliance with Tom Fox
Episode: Repurposing Your Way to Great Content with Shaina Weisinger
Description: In today’s show, host Tom Fox speaks with Shaina Weisinger of Repurpose House, a company that repurposes long-form content into optimized social media posts. Shaina had years of experience in digital marketing strategy and established Repurpose House when she realized that her clients wanted repurposed content, a niche in the marketplace that no other company was filling. She chats with Tom about why repurposing is a good strategy, how she built her offshore team and her company’s 5 core principles.Why Repurpose?Marketers struggle to consistently create new content for social media. Usually they already have high...