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Episode: IAM2304 - CEO Helps Clients Articulate their Visions through Compelling Stories
Description: Mike Wittenstein is the CEO of Story Miners, a pioneer in customer experience design, and the founder of Galileo, a digital agency, and Storyminers, a customer experience consultancy, after working at IBM.
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Mike emphasizes the importance of agility and customer outcomes in business success, drawing from his early leadership experiences and systems thinking learned at IBM.
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Story Miners helps clients articulate their visions through compelling stories, making ideas more engaging and actionable.
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He also discusses the importance of brand values and transparency in attracting customers.
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He emphasizes that a brand is only as good as the customer's experience and advises focu...