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Podcast: Green Beauty Conversations by Formula Botanica
Episode: EP53. Why Safe Beauty is the Latest Industry Buzzword You Should Ignore
Description: The latest industry buzzword to emerge as a result of the COVID-19 pandemic is safe beauty. The thinking behind the term 'safe beauty' is that consumers are now more willing to accept preservatives and synthetic ingredients to ensure they don't experience product contamination and expiration. In fact, some industry players are now claiming that the arrival of COVID-19 will further push the notion that natural isn't always better, especially when it comes to ingredient safety and shelf life. It's safe to say that the Formula Botanica team was fairly horrified to discover the emergence of the term s...