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Podcast: Green Beauty Conversations by Formula Botanica
Episode: EP52. When Does Indie Beauty Become Mainstream?
Description: Indie beauty brands are taking over the beauty sector. With tens of thousands of small brands globally, there is simply no doubt that they are swallowing up a percentage of the global beauty sector which traditionally might have gone to the mainstream giants. Shoppers are increasingly looking to support small, local businesses and often place a greater degree of trust in a founder-led brand. However, this increase in consumer confidence and support has seen some of these indie beauty brands soar in terms of their revenues, reach, distribution, channels and size. If you follow the latest news...