Want to create an interactive transcript for this episode?
Podcast: Uncensored CMO
Episode: How to scale a challenger brand with Tony’s Chief Chocolonely Douglas Lamont (ex Innocent MD)
Description: In the first of a two part special on one of my favourite challenger brands of all time, Tony’s Chocolonely, I speak with their Chief Chocolonely (CEO), Douglas Lamont. Douglas is an expert in Challenger Brands, having previously led Innocent Smoothie for 15 years, guiding them through their acquisition by Coca-Cola and subsequent scaling. In this episode, we'll explore the delicate balance between maintaining a strong mission and driving business growth. Douglas also shares insights into Tony's dedicated efforts to eradicate child labor, pay fair wages, and maintain transparency in their cocoa sourcing, all while making their chocolate appealing an...