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Podcast: Keep Optimising
Episode: Content Marketing: Elevating Your Content Strategy with More Than Just Copy with Irem Isik, Storyly
Description: Irem Isik is Head of Marketing at Storyly where they’re all about helping you get the right content into the right places on the buyer journey – from discoverability to post purchase. Irem also spent most of the 2010s working at huge consumer facing brands in the CPG space – like Lipton’s Tea, Wall’s Ice cream and Nestle!  In this episode, we discuss: Why you need to embrace different content formats Personalization of content Customer research and customer-centricity The role of technology in content marketing  Dive in: [03:33] Content marketing f...