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Podcast: New Books in German Studies
Episode: Nicholas O’Shaughnessy, “Marketing the Third Reich: Persuasion, Packaging, and Propaganda” (Routledge, 2017)
Description: One of the defining characteristics of the Nazi regime that ruled Germany from 1933 until 1945 was its attention to presentation as a means of winning support. In Marketing the Third Reich: Persuasion, Packaging and Propaganda (Routledge, 2017), Nicholas O’Shaughnessy details the centrality of political marketing to how the Nazis governed Germany, showing how vital it was to its success. As he explains, for all of the fear generated by the Gestapo and other tools of the authoritarian state, the basis of their rule was the construction of a broad consensus through domination of the media. At the center of this ef...