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Podcast: Tech Marketing Trends
Episode: Leveraging Go-To-Market (GTM) Partnerships - Barrett King
Description: In this episode, we’re exploring a cornerstone of growth and innovation in the tech industry—Go-to-Market Partnerships.
Joining us is Barrett King, a seasoned expert in crafting and scaling successful GTM partnerships. With years of experience at HubSpot and now leading initiatives at Ramp, Barrett has a wealth of insights into building strategic alliances that drive transformational growth.
In this episode, Barrett shares his journey and expertise on:
The foundational steps to creating effective partnerships
The secrets behind HubSpot’s thriving partner ecosystem
Common pitfalls in GTM partnership strategies and how to avoid them
T...