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Podcast: Franchise Today
Episode: Franchise Management for Dummies
Description: "The question to ask is not whether you can franchise (anything can be franchised), but whether you should franchise. - Michael Seid, Co-Author of Franchise Management for Dummies
This week on Franchise Today we'll be discussing a new book on the market, Franchise Management for Dummies. Joining co-hosts Stan Friedman and Paul Segreto are the book's co-authors Michael Seid, Managing Director at MSA Worldwide and Joyce Mazero, Co-Chair, Global Supply Network at Gardere Wynne Sewell LLP. Michael and Joyce share their motivation behind writing the book along with what readers may hope to gain from its content. From picking the per...