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Podcast: Franchise Today
Episode: Making the Grade in Franchising
Description: "The challenge is that using franchise services or eating at a franchise location is far different than investing in a franchise. There are often significant differences between a good consumer franchise and good investment franchise." - Jeff Lefler, CEO, Franchise Grade.com
This week on Franchise Today co-hosts Stan Friedman and Paul Segreto welcome as their guest, Jeff Lefler, CEO at FranchiseGrade.com, the leader in competitive market research and objective analysis for the franchise industry. Jeff provides insight into the FranchiseGrade.com process of assessment, grading and standardized reporting to provide industry stakeholders with critical data driven metrics to sup...