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Podcast: Franchise Today
Episode: The Mutual Fund of Exploring Franchises
Description: "Our business has morphed into attendees who have done research and are on step 3. They’ve cleared a number of different hurdles before they get to one of our franchise expos. They’ve done so much research, they’ve talked to franchisors, they’ve looked at some of the costs and industries, and are really in a different mindset by the time they attend an expo. They’re way more educated. It’s the biggest comment we hear time and time again, that the quality of the attendees at these shows is just off the charts. It’s so much different than...