Want to create an interactive transcript for this episode?
Podcast: Franchise Today
Episode: Co-branding to Strengthen Relationships in the Automotive Aftermarket
Description: "...what we saw in the 80's and early 90's was a lot of specialty shops. And that did one thing that was very interesting that we saw, and part of the reason why we created these co-branding opportunities is because the customer was put at a disadvantage. With specialty shops it appeared on the surface to be a convenience factor for the customer. But what the customer lost was the relationship that theyhad. Years ago you used to go to the neighborhood gas station and you knew the operator, and you had a relationship and you trusted him, right?"...